Representation and Stereotype in Advertising
This perfume advert is aimed at young woman.
This advert gives off a positive representation of woman as the woman in the advert is on top of New York City suggesting that buying this perfume makes woman powerful and ‘on top of the world’. However this advert does give off a negative representation of woman, as the woman in the advert looks quite seductive in her face and body language, suggesting that all women should be seductive, and attend the needs of men.
The advert persuades the audience to buy the product as young woman may feel that wearing the product will make them powerful and more in control. This gives women more confidence which ties in with Maslow’s Theory of Esteem products.
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