Advertising – Introduction

1) What is the purpose of advertising?

The purpose of advertising is to actual advertise and promote a product to the public whether it’s through Television, Radio, Leaflets, Posters, Internet, Newspapers and Magazines. The purpose of advertising is to sell, and gain the public’s interest.

2) Name 2 recent advertising campaigns that have grabbed your attention. What in particular interested you?

Two recent adverts that have interested me are:

1. Yeo Valley

This advert grabbed my attention because its unique, as the two people that are in the advert are rapping – something I have not heard before in an advert. I’m not quite keen in the product as it is advertising milk (not such a fan of milk) but I like the style of the actual advert.

2) Ferrero Rocher

This advert grabbed my attention because I generally love this chocolate product. After seeing the advert below I loved the product even more because the advert was so different and interesting, and caught my eye. I like the way the advert advertises the chocolate as it makes the chocolate seem quite powerful and ‘godly’.

http://www.tellyads.com/show_movie.php?filename=TA9773

3) Did you purchase the product? If not, have you ever bought a product because you have seen the advert?

I have never purchased a product because I have seen the advert.